Marketer, Save 25%
on the New Essential Plan

want to convert more of your website traffic?

For the more detailed info please visit this page on Desktop

With the Essential Plan, you'll get even more Unbounce features for less if you pay annually.

Pro 99 Plan vs. Essential Plan

FAQs

I’m an existing customer. How do the plan changes affect me?

Moving to a new plan has many added benefits for Unbounce customers, including more unique visitors and unlimited domains and users. However, if you're happy with your current plan, your subscription will be grandfathered for the next two years (until March 2019).

If new features come out, will they be added to my legacy plan?

New Unbounce features will not be added to legacy plans, however, changes to the Builder’s interface will be updated.

Can I upgrade/downgrade to legacy plans rather than switching to the new plans?

No. While you can stay on your current plan with no changes until March 2019, if you choose to upgrade or downgrade your plan you'll need to move to one of the new plan subscriptions.

What are Page Packs?

Page Packs are a number of publishable landing pages that may be purchased as a bundle for a monthly fee in addition to your monthly subscription fee of $50/month for 50 published pages. 

So, if you're subscribed to the Essential Plan and have 75 published pages and need to publish more, you have the option of purchasing a Page Pack for $50/month.

Are you planning to remove the legacy plans?

Starting March 14, 2017 Starter, Pro99, Pro199, Pro499 plans will no longer be offered. If you’re already subscribed to one of these plans and are happy with your current plan, your subscription will be grandfathered until March 2019, at which point, legacy plans will be phased out.

Why Switch to the Essential Plan?

Unlimited Domains
Publish your Unbounce landing pages to any and as many domains/URLs — i.e. YourSite.com — as you like.

Unlimited Users
No more sharing logins and passwords. Your entire team can log into Unbounce with their own credentials at no extra cost. 

Dynamic Text Replacement
DTR swaps out select keywords to match what your prospects are searching. This makes your copy consistently relevant, boosts your AdWords Quality Score, and increases conversions.

SSL Encryption
All landing pages with custom domains (e.g. YourSite.com) display a green padlock next to an HTTPS URL, assuring visitors your data comes from a secure source.

Questions? As always, we're here for you.

Why did Unbounce update pricing?

After researching how marketers use Unbounce, we realized that pricing based on traffic isn’t intuitive to the value customers get from Unbounce - particularly because it can feel punitive if a campaign is more successful than anticipated. 

Pricing based on published pages (in addition to features sets) more directly ties with the value customers get from Unbounce. Additionally, customers directly control how many pages they’d like to publish, providing more stability than traffic, which can fluctuate per campaign. 

We’ve also reduced the amount of small charges (that customers don’t tie directly to value), making domains and users unlimited on all plans.

500,000 Unique Visitors
The Essential Plan includes 20x more unique visitors than the Pro 99 Plan. No more stressing out over traffic limits when your campaigns are over-performing.

Convertables
Use targeted overlays to convert more leads, sales and signups on every page.

When my plan comes up for renewal, will I be able to stay on my existing plan?

Yes. You’ll be able to renew the subscription to your current plan until March 2019, at which point, legacy plans will be phased out. Don’t worry, Unbounce will never make changes to your subscription without your consent.

Why is Unbounce no longer offering a $49 plan?

The marketing teams and agencies that have experienced the most success using Unbounce are the the ones that use the professional-level features like Dynamic Text Replacement and SSL. By offering those features as standard across the board, we’re able to ensure that we build the features and infrastructure to support them. We’ve removed the Starter $49 plan so that marketers using Unbounce are even more likely to achieve results.

CURRENT PLAN

NEW PLAN

Pro 99 Plan 
vs. Essential Plan

Marketer, 
Save 25%
on the New
Essential Plan

Ready to Switch to the New Essential Plan?

want to convert more of your website traffic?

A complete comparison between the new Essential Plan and your Pro99 Plan.

Marketer, 
Save 55%
on the New
Essential Plan